The 2026 FIFA World Cup is bringing global attention to Arlington, and your business could be part of the story.

Join us for hands-on media training designed specifically for small businesses. You’ll learn how to clearly communicate your message, confidently represent your business on camera and effectively work with reporters across print, television and digital platforms. You’ll also receive key talking points aligned with the City of Arlington and the Arlington Convention & Visitors Bureau to help ensure a consistent, compelling message.

During the training, participants will practice real-world interview scenarios through guided exercises and walk away with practical tools they can use immediately.

Attendees who participate in-person will be included on a curated media list shared with the City, Convention & Visitors Bureau and reporters seeking local business perspectives during the World Cup.

Space is limited to ensure an interactive experience.