Business Resource Sessions – resources & tools to grow your business!

Join us at the Chamber on the first Wednesday of the month from 3:00 to 4:00 to hear from and engage with industry leaders about how to grow, protect, and efficiently run your business.

SPEAKER: Michaela Mora, Masters of Marketing Research Program Director at The University of Texas at Arlington

TOPIC: Marketing Research: Your Business Advantage

DESCRIPTION: This presentation will explore how businesses can use marketing research to drive smarter business decisions, boost profitability, and stay competitive. Attendees will learn how research enhances marketing effectiveness, improves customer acquisition and retention, and turns intuition into actionable insights.

SPEAKER BIO: Michaela Mora is a seasoned mixed-methods researcher with over 20 years of experience at the intersection of marketing research, user experience, and multicultural insights. She has supported strategic business decisions across product development, customer experience, and marketing for a wide range of industries in the U.S. and internationally. Michaela is the Director of the Master of Science in Marketing Research program at the University of Texas at Arlington, where she teaches and mentors future leaders in business insights. She also serves as Chief Research Officer of Relevant Insights, a full-service research agency she founded in 2007. Prior to launching her own firm, she held corporate and agency roles at Match.com, Blockbuster, Kantar, and M/A/R/C Research. Michaela holds an MS in Marketing Research from UT Arlington, an MS in Marketing, Advertising & PR from Stockholm University, and BS and MS degrees in Psychology from Havana University.

Interested in being one of our fantastic speakers?  Submit your application here